Spring 2025
> Management & Business
> MKTG.3130
> 081
Course No: MKTG.3130-081; SIS Class Nbr: 1221; SIS Term: 3430
Course Status: Open
Course Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Credits: 3; Contact Hours: 3
- Instructor: William Phelps
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Undergraduate
-
Tuition: $1155
| Pay as little as $238/mo for this course.
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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