Spring 2025
> Management & Business
> MKTG.3150
> 081
Course No: MKTG.3150-081; SIS Class Nbr: 4827; SIS Term: 3430
Course Status: Open
Course Description
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Core Codes: AIL, IL, ENTRPREN.
- Credits: 3; Contact Hours: 3
- Instructor: Michael Obal
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Undergraduate
-
Tuition: $1155
| Pay as little as $238/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.