Spring 2025
> Management & Business
> MKTG.4020
> 082
Course No: MKTG.4020-082; SIS Class Nbr: 1223; SIS Term: 3430
Course Status: Open
Course Description
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: NO COST
- Credits: 3; Contact Hours: 3
- Instructor: Spencer Ross
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Mar 17 to May 08
- Course Level: Undergraduate
-
Tuition: $1155
| Pay as little as $238/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.