Spring 2025
> Management & Business
> MKTG.6350
> 082
Course No: MKTG.6350-082; SIS Class Nbr: 5662; SIS Term: 3430
Course Status: Open
Course Description
Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.inator.
- Core Codes: NO COST
- Credits: 3; Contact Hours: 3
- Instructor: Michael Obal
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Mar 17 to May 08
- Course Level: Graduate
-
Tuition: $1965
| Pay as little as $400/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Online MBA
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