Spring 2025
> Management & Business
> MKTG.6700
> 081
Course No: MKTG.6700-081; SIS Class Nbr: 4257; SIS Term: 3430
Course Status: Open
Course Description
This course gives students a comprehensive view of marketing planning activity related to foreign markets. It is aimed a developing your understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding of key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management and the leadership team including the CEO, and managers at all levels in various functions of the company. This course provides a comprehensive introduction to this fascinating subject in business management.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.5010 Marketing Fundamentals, or permission of graduate program coordinator.
- Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
- Core Codes: NO COST
- Credits: 3; Contact Hours: 3
- Instructor: Mehmet Talay
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Graduate
-
Tuition: $1965
| Pay as little as $400/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: Online MBA, M.S. in Accounting
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.