Summer 2026
> Management & Business
> MKTG.6350
> 081
Course No: MKTG.6350-081; SIS Class Nbr: 3195; SIS Term: 3540
Course Status: Open
Course Description
Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.inator.
- Credits: 3; Contact Hours: 3
- Instructor: Michael Obal
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2026 Summer: May 18 to Jul 12
- Course Level: Graduate
-
Tuition: $1965 | Pay as little as $1000/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: MBA
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