Marketing Principles

Course Search > Management & Accounting > MKTG.2010

Course No: MKTG.2010-001; SIS Class Nbr: 11943; SIS Term: 2830
Course Status: Registration Closed

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

  • Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor:
  • UMass Lowell Bookstore

When Offered & Tuition

  • TBD
  • Spring 2019: Jan 22 to May 07
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Information Technology, B.S. in Information Technology, B.S. in Business Administration, A.S. in Business Administration, A.S. in Business Administration, A.S. in Information Technology, B.S. in Information Technology: Business Minor Option, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications, Certificate in Contemporary Communications

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

Check availability for the current semester