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Marketing Principles

Course Search > Management & Accounting > MKTG.2010

Course No: MKTG.2010-001; SIS Class Nbr: 8933; SIS Term: 3010
Course Status: Open

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

  • Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
  • Special Notes:
  • Section Notes: Virtual Classroom Course;combined with MKTG 2010 201
  • Core Codes: LDAY
  • Credits: 3; Contact Hours: 3
  • Instructor:
  • UMass Lowell Bookstore

When Offered & Tuition

  • W | 6:30 PM-9:20 PM EDT
  • Fall 2020: Sep 01 to Dec 18
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: A.S. in Business Administration, A.S. in Business Administration, B.S. in Information Technology, B.S. in Business Administration, A.S. in Information Technology, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications, Certificate in Contemporary Communications

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