Course No: MKTG.3130-062; SIS Class Nbr: 1419; SIS Term: 2840
Course Status: Canceled 5/14/19
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
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