Course No: MKTG.4020-061; SIS Class Nbr: 1212; SIS Term: 2940
Course Status: Registration Closed
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.
Related Programs: B.S. in Information Technology
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