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Buyer Behavior

Course Search > Management & Accounting > MKTG.4020

Course No: MKTG.4020-062; SIS Class Nbr: 14086; SIS Term: 2910
Course Status: Registration Closed

Course Description

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor:
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2019: Sep 04 to Nov 10
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Information Technology

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Course Registration Closed

The registration period for this course has ended.

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