Global Marketing

Course Search > Management & Accounting > MKTG.4120

Course No: MKTG.4120-HA1; SIS Class Nbr: 9220; SIS Term: 2830
Course Status: Registration Closed

Course Description

Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes: Classroom assignments are posted at the Haverhill Harbor Place facility.
  • Core Codes: DCA, GLOBAL
  • Credits: 3; Contact Hours: 3
  • Instructor:
  • UMass Lowell Bookstore

When Offered & Tuition

  • TBD
  • Spring 2019: Jan 22 to May 07
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester registration fee for credit courses.

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

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