Summer 2016
> Management & Business
> MKTG.2010
> 021
Course No: MKTG.2010-021; SIS Class Nbr: 2643; SIS Term: 2540
Course Status: Registration Closed
Course Description
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites, Notes & Instructor
- Prerequisites: ENGL.1010 or 1020 College Writing I or 2 or HONR.1100, and ECON.2010 Economics I (Microeconomics).
- Section Notes: P: PSYC.1010, SOCI.1010, ECON.2010;
- Credits: 3; Contact Hours: 3
- Instructor: Deborah Casey
-
UMass Lowell Bookstore
When Offered & Tuition
- M,W | 6:00 PM-8:50 PM ET
- 2016 Summer: Jul 06 to Aug 16
- Course Level: Undergraduate
-
Tuition: $1020
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications
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