Fall 2018
> Management & Business
> MKTG.3130
> 062
Course No: MKTG.3130-062; SIS Class Nbr: 13266; SIS Term: 2810
Course Status: Registration Closed
Course Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Section Notes: P: MKTG.2010;
- Credits: 3; Contact Hours: 3
- Instructor: Ann Kronrod
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2018 Fall: Sep 05 to Nov 10
- Chat Hours: Tues. 6:15-7:15 PM*
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
scheduled times.
Related Programs: B.S. in Business Administration
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.