Fall 2018
> Management & Business
> MKTG.4070
> 061
Course No: MKTG.4070-061; SIS Class Nbr: 13439; SIS Term: 2810
Course Status: Registration Closed
Course Description
Development, organization and management of various types of retailing institutions. Evaluation of retail locations and contemporary retailing problems.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Section Notes: P: MKTG.2010;
- Credits: 3; Contact Hours: 3
- Instructor: Ying Huang
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2018 Fall: Sep 05 to Nov 10
- Chat Hours: Tue 6:30-7:30pm*
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
scheduled times.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.