Course No: MKTG.2010-062; SIS Class Nbr: 1614; SIS Term: 2940
Course Status: Registration Closed
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.
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