Summer 2020 > Management & Business > MKTG.4010 > 061
Course No: MKTG.4010-061; SIS Class Nbr: 1620; SIS Term: 2940
Course Status: Registration Closed
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
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