Fall 2021
> Management & Business
> MKTG.2010
> 001
Course No: MKTG.2010-001; SIS Class Nbr: 8535; SIS Term: 3110
Course Status: Registration Closed
Course Description
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites, Notes & Instructor
- Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
- Section Notes: combined with 207
- Core Codes: LDAY
- Credits: 3; Contact Hours: 3
- Instructor: Paul Jermain
-
UMass Lowell Bookstore
When Offered & Tuition
- T | 6:30 PM-9:20 PM EDT
- 2021 Fall: Sep 01 to Dec 18
- Course Level: Undergraduate
-
Tuition: $1020
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.