Spring 2021
> Management & Business
> MKTG.4010
> 061
Course No: MKTG.4010-061; SIS Class Nbr: 11828; SIS Term: 3030
Course Status: Registration Closed
Course Description
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010, BSBA students
- Credits: 3; Contact Hours: 3
- Instructor: Yi-Cheon Yim
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2021 Spring: Jan 25 to Apr 04
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
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