Summer 2021
> Management & Business
> MKTG.3150
> 061
Course No: MKTG.3150-061; SIS Class Nbr: 1460; SIS Term: 3040
Course Status: Registration Closed
Course Description
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Core Codes: IL, AIL
- Credits: 3; Contact Hours: 3
- Instructor: Mehmet Talay
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2021 Summer: May 17 to Jul 25
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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