Summer 2021
> Management & Business
> MKTG.4120
> 061
Course No: MKTG.4120-061; SIS Class Nbr: 1457; SIS Term: 3040
Course Status: Registration Closed
Course Description
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: DCA, GLOBAL
- Credits: 3; Contact Hours: 3
- Instructor: Ying Huang
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2021 Summer: May 17 to Jul 25
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.