Global Marketing

Summer 2021 > Management & Business > MKTG.4120 > 061

Course No: MKTG.4120-061; SIS Class Nbr: 1457; SIS Term: 3040
Course Status: Registration Closed

Course Description

Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).

Prerequisites, Notes & Instructor

• Prerequisites: MKTG.2010 Marketing Principles.
• Core Codes: DCA, GLOBAL
• Credits: 3; Contact Hours: 3
• Instructor: Ying Huang
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2021 Summer: May 17 to Jul 25
• Course Level: Undergraduate
• Tuition: $1155
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration

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