Marketing Principles

Spring 2022 > Management & Business > MKTG.2010 > 082

Course No: MKTG.2010-082; SIS Class Nbr: 10352; SIS Term: 3130
Course Status: Registration Closed

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

  • Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
  • Credits: 3; Contact Hours: 3
  • Instructor: Deborah Finch
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2022 Spring: Mar 14 to May 07
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $ 296.25/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

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