Marketing Principles

Summer 2022 > Management & Business > MKTG.2010 > 081

Course No: MKTG.2010-081; SIS Class Nbr: 1145; SIS Term: 3140
Course Status: Registration Closed

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

• Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
• Credits: 3; Contact Hours: 3
• Instructor: Debra Surface
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2022 Summer: May 16 to Jul 10
• Course Level: Undergraduate
• Tuition: $1155
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications

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