Fall 2023
> Management & Business
> MKTG.3130
> 061
Course No: MKTG.3130-061; SIS Class Nbr: 7798; SIS Term: 3310
Course Status: Registration Closed
Course Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Credits: 3; Contact Hours: 3
- Instructor: Deborah Casey
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2023 Fall: Sep 06 to Nov 12
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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