Course No: MKTG.6350-082; SIS Class Nbr: 8637; SIS Term: 3310
Course Status: Open Added 3/27/23
Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.
Related Programs: Online MBA
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