Spring 2023
> Management & Business
> MKTG.4010
> 061
Course No: MKTG.4010-061; SIS Class Nbr: 1350; SIS Term: 3230
Course Status: Registration Closed
Course Description
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Credits: 3; Contact Hours: 3
- Instructor: Yi-Cheon Yim
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2023 Spring: Jan 17 to Apr 02
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
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