Spring 2023
> Management & Business
> MKTG.4120
> 081
Course No: MKTG.4120-081; SIS Class Nbr: 1278; SIS Term: 3230
Course Status: Registration Closed
Course Description
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: DCA, GLOBAL
- Credits: 3; Contact Hours: 3
- Instructor: Ying Huang
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2023 Spring: Jan 17 to Mar 12
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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