Fall 2024
> Management & Business
> MKTG.4010
> 081
Course No: MKTG.4010-081; SIS Class Nbr: 5069; SIS Term: 3410
Course Status: Registration Closed
Course Description
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: NO COST
- Credits: 3; Contact Hours: 3
- Instructor: Yi-Cheon Yim
-
Textbook Information
When Offered & Tuition
- Online Course
- 2024 Fall: Sep 04 to Oct 27
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.