Course No: MKTG.3130-061; SIS Class Nbr: 1242; SIS Term: 3330
Course Status: Open
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Related Programs: B.S. in Business Administration
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