Sales and Customer Relations

Spring 2024 > Management & Business > MKTG.3130 > 061

Course No: MKTG.3130-061; SIS Class Nbr: 1242; SIS Term: 3330
Course Status: Registration Closed

Course Description

Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.

Prerequisites, Notes & Instructor

  • Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
  • Core Codes: LOW COST
  • Credits: 3; Contact Hours: 3
  • Instructor: Deborah Casey
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2024 Spring: Jan 16 to Mar 31
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $ 296.25/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

Check availability for the current semester