Marketing Analytics

Fall 2025 > Management & Business > MKTG.6350 > 082

Course No: MKTG.6350-082; SIS Class Nbr: 10119; SIS Term: 3510
Course Status: Open

Course Description

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

Prerequisites, Notes & Instructor

• Prerequisites: MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.inator.
• Credits: 3; Contact Hours: 3
• Instructor: Michael Obal
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2025 Fall: Oct 27 to Dec 20
• Course Level: Graduate
• Tuition: $1965
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: MBA

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