Spring 2025
> Management & Business
> MKTG.2010
> 081
Course No: MKTG.2010-081; SIS Class Nbr: 4230; SIS Term: 3430
Course Status: Open
Course Description
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites, Notes & Instructor
- Prerequisites: ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
- Credits: 3; Contact Hours: 3
- Instructor:
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Undergraduate
-
Tuition: $1155
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: A.S. in Business Administration, B.S. in Business Administration, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications
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