Spring 2025
> Management & Business
> MKTG.4120
> 081
Course No: MKTG.4120-081; SIS Class Nbr: 1225; SIS Term: 3430
Course Status: Open
Course Description
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: DCA, GLOBAL
- Credits: 3; Contact Hours: 3
- Instructor: Ying Huang
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Undergraduate
-
Tuition: $1155
| Pay as little as $238/mo for this course.
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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