Spring 2026
> Management & Business
> MIST.6140
> 081
Course No: MIST.6140-081; SIS Class Nbr: 13695; SIS Term: 3530
Course Status: Open
Course Description
This course introduces the intersection of artificial intelligence and social media analytics, equipping students with the skills to extract insights from vast social media data. Topics include graph theory, social influence, community detection, information diffusion, social network analysis, sentiment analysis, and AI-driven recommendations and feature selections. Upon successful completion of this course, students will learn ho AI-powered techniques, including machine learning, natural language processing, and network analysis, are used to analyze social media interactions, detect trends, and drive decision-making, and have hands-on experience applying AI techniques to social media data, enabling them to address real-world challenges in marketing, business intelligence, and strategic decision-making.
Prerequisites, Notes & Instructor
- Prerequisites: MIST.6010 or Matriculated MSBA, or GCBA, or permission of graduate business programs coordinator.
- Credits: 3; Contact Hours: 3
- Instructor: Juheng Zhang
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2026 Spring: Jan 20 to Mar 15
- Course Level: Graduate
-
Tuition: $1965
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: M.S. in Accounting Analytics, M.S. in Business Analytics, MBA
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.