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Master of Science in Business Analytics

Advance your analytical aptitude and boost your career potential by learning how to transform raw data into important business intelligence with this affordable and flexible graduate degree program.

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Build Your Business Analytics Expertise

As companies generate and utilize increasing amounts of data at ever-faster rates, the need for business analytics professionals is growing. Integrating theory and practice, UMass Lowell’s M.S. in Business Analytics program provides students with a solid foundation of analytical skills that can be used to solve real-world problems at both private and public firms in a diverse range of fields including healthcare, government, telecommunications, e-commerce, transportation and manufacturing.

With this online Master’s Degree in Business Analytics, you will learn techniques that will enable you to deliver evidence-based insights that inform business strategy and improve outcomes in many different areas including management, operations, sales, finance, marketing, human resources, product development and information technology.

Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics — which encompasses numerous areas of specialization including management analytics, marketing analytics, computers systems analytics, and operations analytics to name a few.

Employment of management analysts is projected to grow 14 percent from 2016 to 2026, faster than the average for all occupations. Demand for the services of these workers should grow as organizations continue to seek ways to improve efficiency and control costs.
—U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, 2019

award badge for manning school of business The program is offered through UMass Lowell's Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide.

Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program’s challenging, relevant curriculum is aligned with current industry trends and employer needs.

Choose from Four Options

The online Master of Science in Business Analytics offers a flexible schedule for busy working adults. You can customize your degree and concentrate on a specific business area by selecting one of four options:

A foundation of required information systems and operations management courses, plus electives that cover areas such as enterprise resource management systems, social network analysis, data mining and statistical business analytics techniques.
A foundation of required information systems and operations management courses, plus electives that cover areas such as statistical methods and techniques for predictive analytics, capital strategy and investment analysis, financial reporting, and portfolio management theories and practice.
A foundation of required information systems and operations management courses, plus electives that cover areas such as information technology project management, principles of supply chain management, service management and quality control.
A foundation of required information systems and operations management courses, plus electives that cover areas such as digital commerce, industry and competitor analysis, and marketing research techniques.

Gain Valuable Knowledge for Today's Workplace

With UMass Lowell's online Master's in Business Analytics program, you will deepen your professional knowledge of a diverse range of topics including:

  • The collection, management and analysis of data from a variety of sources
  • Different approaches to solving issues related to big data including volume, variety and velocity
  • The design and development of data-oriented business intelligence techniques
  • The use of applied mathematical modeling principles and methods in managerial decision making
  • The interpretation and communication of insights gleaned from descriptive, predictive and prescriptive analytics

Open the Door to a variety of Opportunities

Companies who hire business analytics professionals — often with starting salaries above $90,000 — include Raytheon, Amazon, UPS, McKinsey & Co., FedEx, United Health Group, Massachusetts General Hospital, GE Energy Management and more.

Graduates of UMass Lowell’s Master’s Degree in Business Analytics can pursue a variety of career paths including:

  • Big Data Analytics Specialist
  • Business Solutions Analyst
  • Computer Systems Analyst
  • Cyber Intelligence Analyst
  • Data Architect
  • Information Security Analyst
  • IT Business Analyst
  • Management Analyst
  • Marketing Analytics Consultant
  • Operations Research Analyst

Curriculum Outline

- Total Courses Required: 10 (30 Credits)


Program Requirements

To be recommended for a University of Massachusetts Lowell master's degree, candidates must satisfy all of the general requirements below, plus any additional requirements that may be required by the department through which the program is offered. Any additional requirements for this program are either listed below or may be found in the University's Graduate Program Catalog.

General Requirements:

  • Students must complete the program of study designed by the department in which he or she is enrolled and approved by the University.
  • Satisfactory grades in all subjects offered for the degree must be earned (See Academic Standing).
  • All financial obligations, including tuition, fees, and expenses, must be satisfied as evidenced by completion.
  • Upon completion of all their courses, graduate degree candidates must submit a signed Declaration of Intent to Graduate (DIG) form to the Registrar's Office.

Graduate Program Policies

In applying for a degree program or registering for courses, each student assumes full responsibility for knowledge of and compliance with the definitions, regulations and procedures of UMass Lowell as set forth on our website. For additional information, please refer to the Graduate Program Policies found within the UMass Lowell Graduate Catalog.

Course Descriptions

Relates working capital strategy, capital investment analysis, long-term financing, and capital structure decisions in a risk-return framework to the dynamics of the firm and the market in which it operates. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

MBA, MSA, MS ITE or MSF.

This course introduces to students a comprehensive financial statement analysis and valuation framework that integrates financial reporting, financial analysis and valuation, and the application of this framework to fundamental analysis. This course provides students with hands-on experience in financial statement analysis. Students will be introduced to general tools of financial analysis, theoretical concepts, and practical valuation issues. By the end of the course, students should be comfortable with using firms financial statements to develop an understand of their performance and to establish a basis for making reasonable valuation estimates. 3 credits.
Prerequisites:

MBA, MSF, or MSA & Core Pre-req

This course introduces the student to the main theories and practice of investments and portfolio management. The student will learn about various investment opportunities including real and financial assets; the investment environment including the money and capital markets; the investment process including identification of goals, data gathering and analysis etc.; and, decision making under a changing market environment. The material covered will include: selection of assets - with special emphasis on securities selection through technical analysis and fundamental analysis, computation of risk and return of individual assets, asset allocation and portfolio formation, computation of risk and return of portfolios, measurement of portfolio performance and rebalancing of portfolios. Also included in the material will be topics such as the "pyramid" approach, forecasting and the use of indicators and, market and industry indexes, models such as the CAPM, bond and stock valuation, mutual funds, domestic versus global investment etc. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
This course provides students with in-depth knowledge for modeling, designing, implementing, and managing database systems for operational and decision support purposes. Topics covered include relational database model, entity-relationship modeling, normalization, SQL language, data warehousing, data quality and integration, data and database administration, and object-oriented database. 3 credits.
Prerequisites:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

This Course introduces the concepts and technologies of business intelligence and data mining. The course studies how data-oriented business intelligence techniques can be used by organizations to gain competitive advantages, as well as how to design and develop these techniques. Topics include classification, clustering, association analysis, prediction, and text and web mining. Data-mining related ethical issues will also be discussed. 3 credits.
Prerequisites:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

This course provides a foundation on digital commerce and e-business for MBA students. It will cover both technological and managerial aspects of managing e-business operations in either a traditional or pure "dot.com" organization. Issues covered include interactive marketing and market-spaces, agent-based commerce and intelligent markets, electronic shopping carts, user interface issues, EDI transaction via Extranets, database interfaces, personalization and targeted communications, security, encryption, and payment systems, privacy and intellectual property. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

MBA&FoundCore&MIST.6010

This course, an MBA elective, will focus on Enterprise Resource Planning (ERP) systems that integrate information spanning the functional boundaries within an organization. ERP systems include like SAP/R3, PeopleSoft, Oracle, and Customer Relationship Management (CRM) like Seibel, Tariva, etc. The goals of the course are to help students understand ERP systems and their underlying components and technologies, the implications of implementing ERP in organizations. Course will cover management and technical issues during the pre-implementation, installation, and post-installation stages of the ERP and/or CRM software in organizations. This course will cover topics such as: ES planning, business process re-engineering, selection of ES software and vendors, role of outside consultants, budgeting and resource planning, systems conversion, testing, user training, stabilization, role of top management, IT staff, consultants, design teams, and employee, and other topics. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

MBA, Found Core, MIST.6010 or MSA

This course introduces the concepts and technologies of social network analysis. The course studies how social media analytics can be used by organizations to gain competitive advantages, as well as how to develop and implement the techniques of network analysis. We cover graph theory, graph database, social influence , community detection, information diffusion, and applications of network analysis of recommendation and feature selections. Upon successful completion of this course, students will possess a working knowledge of many concepts of social media analytics and associated techniques and will be able to solve real-world data-driven decision problems at strategic, tactical, and operational levels. 3 credits.
Prerequisites:

MIST.6010 Management Information Systems, or Matriculated MS Business Analytics or permission of program coordinator.

This course provides students with knowledge and skills to process data for business analytics. Topics include data quality requirement and data preparation for business analytics, impact of data quality on analytics, and methods for assessing and improving data quality in the context of business analytics. 3 credits.
Prerequisites:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

The course will cover advanced data mining techniques with applications in different business domains. Students will be introduced to advanced analytic solutions aimed at addressing issues related to big data including volume, variety, and velocity. Topics will focus on performing descriptive and predictive analytics through programmatic analytic platforms as well as text analytics techniques for unstructured or semi-structured data. Concepts will be introduced through a hands-on approach using state-of-the-art analytic platforms and tools. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Application and integration of the project management body of knowledge (PMBOK) areas to managing information technology (IT) projects. Focuses on project management tools and techniques for defining and managing the project's goal, scope, schedule, and budget. Other topics include quality management, risk management, change management, and knowledge management as they are related to IT projects. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

CSCE Graduate Restrictions

Students will be guided through the process of developing and delivering a business analytics project to support decision making in organizations. In this culminating project, students draw on the breadth and depth of the curriculum to address an industry supplied problem in small teams. The capstone project will involve application of industry accepted methodologies and analytical tools to solve real-world problems in R&D, marketing, supply chain, healthcare, finance and/or other disciplines. 3 credits.
Prerequisites:

MIST.6030 Business Database Management, and MIST.6060 Business Intelligence and Data Mining, and POMS.6120 Stat. for Predictive Analytics, and POMS.6220 Decision Analytics, or Permission of MS Business Analytics Program Coordinator.

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

MBA, MSA, MS ITE or MSF.

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects. 3 credits.
Prerequisites:

MBA, FoundCore or MSITE or MSA

The description for this course is not yet available.
Supply chain management has become a crucial factor in the success of many leading organizations, including for-profit and not-for-profit companies, government agencies, and humanitarian relief efforts. This course will start with principles and concepts of supply chain management, tracing the flows of materials, funds, and information required to develop and deliver products and services around the globe. Topics covered include sourcing, logistics, demand planning, and inventory management, along with the use of quality tools and lean methodologies to improve supply chain operations and develop supplier relationships. This course will also discuss the challenges, key issues, and trends in global supply chain management, such as sustainability, disruptions, security, and innovation. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
The description for this course is not yet available. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
Prerequisites:

Matriculated MBA students who have completed ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010, MGMT.5110 or permission of MBA coordinator.

The description for this course is not yet available. 3 credits. If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
This course introduces statistical methods and techniques for predictive analytics. This is part of the business-analytics umbrella of courses. The main focus of this course is on regression, a powerful and widely used predictive method. Topics covered include simple linear regression, multiple regression, variable selection, model diagnostics, and systems of regression equations. The course also covers classification techniques using statistical methods such as linear discriminant function and logistic regression. Spreadsheet software, such as MS Excel, and statistical software, such as SAS and R, will be heavily utilized. 3 credits.
Prerequisites:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

This course introduces important statistical techniques in business analytics such as time series analyses, multivariate analyses, and fundamental concepts in casual inferences. This course is practice-oriented with a focus on business contexts such as housing finance, e-commerce and online marketing. 3 credits.
Prerequisites:

POMS.6120 Stat. for Predictive Analytics, or MIST.6060 Business Intelligence & Data Mining, or Permission of Program Coordinator.

This course covers the three main facets of business analytics: descriptive, predictive, and prescriptive analytics. Students will gain the knowledge of managerial decision-making (commonly referred to as data analytics, decision support systems-DSS, data mining). Some of the business analytic topics covered include neural networks, decision trees, support vector machines, k-means, association rule mining, Analytical Hierarchy Process, Data Envelopment Analysis, expert systems, optimization, and simulation. 3 credits.
Prerequisites:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

This course covers principles and techniques of applied mathematical modeling for managerial decision making. Emphasis is on the methods of prescriptive analytics, including optimization models, decision analysis, simulation modeling, and risk analysis. Problems studied will include applications in finance, health care, marketing, operations, and management. Cases studies will be used extensively to demonstrate the practical use of models to improve managerial decision making. In addition to developing and applying models, emphasis will be placed on explaining the models and interpreting their results.
Prerequisites:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

Tuition & Fees

At UMass Lowell, we believe that students should have as much information as possible up front so they can make informed decisions before enrolling in a degree program or signing up for a course.

Tuition for UMass Lowell Online & Continuing Education students is the same for both in-state and out-of-state students. Tuition is priced per credit. To calculate the tuition for a course, simply multiply the per-credit tuition by the total number of credits per course. Exception: If the total number of course contact hours is greater than the total number of credits, the per-credit tuition is instead multiplied by the total number of contact hours.

Fall 2019 Tuition

Per Credit / Contact Hour
Undergraduate Face-to-Face Courses and Audit $340.00
Undergraduate Online Courses and Audit (except Manning School of Business* Undergraduate Online Courses and Audit) $380.00
Manning School of Business* Undergraduate Online Courses and Audit $385.00
Graduate Online and Audit (except Manning School of Business* Online, MBA in Haverhill, Master's in Information Technology, Master's in Engineering Management, and Education Courses) $575.00
Manning School of Business* Graduate Online Courses $655.00
MBA Graduate Courses in Haverhill $655.00
Master's in Information Technology and Master's in Engineering Management** Online Courses $590.00
Graduate Education Online Courses $470.00
Cost per credit includes access fee (parking after 3 p.m. and access to Blackboard).

*Applies to courses with the following prefixes: ACCT, BUSI, ENTR, FINA, MGMT, MKTG, MIST, POMS offered through the Manning School of Business
**Applies to courses with the following prefixes: CHEN, CIVE, EECE, MECH, PLAS offered through the Francis College of Engineering

Additional Fees

Registration Fee per Term (nonrefundable) $30.00
Late Fee for Nonpayment $50.00
Fee for Undergraduate Degree Application $60.00
Fee for Graduate Degree Application $50.00

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UMass Lowell offers a variety of financial aid and scholarship options.
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Registration

Current students can register using SiS Self-Service. New students who have not already applied and been accepted to a program must use the Non-Degree Registration Form.

You can take courses without being officially enrolled in a certificate or degree program, but you must meet course prerequisites. Registrations are accepted on a first-come, first-served basis. Class size is limited. We recommend that you register early to reserve your place in class.

For more information, please visit our Registration Page.

New Students

If you have not already applied and been accepted to a program.

Current Students

If you have applied, been accepted to and are currently enrolled in a program.

Questions?

Email our Advising Center for assistance, or call 800-480-3190 to speak with an advisor.


Please Note: While every effort has been made to ensure the accuracy of the information presented within this website, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature in its program, calendar, locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective. In applying for a degree program or registering for courses, each student assumes full responsibility for knowledge of and compliance with the definitions, regulations and procedures of UMass Lowell as set forth on our website. For additional information, please refer to the Graduate Program Policies found within the UMass Lowell Graduate Catalog.

Prerequisite Undergraduate Courses

Introductory-level business course prerequisites are required in the following areas: statistics and management information systems.

Applying into a Graduate Degree Program

All applicants must submit:
  • An application - Apply Online
  • An application fee
  • A statement of purpose
  • Letters of recommendation
  • Official transcripts
  • Official test scores, when applicable. GMAT/GRE waivers available (see waiver form for details).
  • Resume
    Required for certain programs such as the Master's in Business Administration and the Master of Science in Health Informatics and Management

For specific information regarding any of the above application materials (which may vary for some programs), please see UMass Lowell's Graduate Admissions Process at https://www.uml.edu/Grad/Process/.

Applications can be completed and submitted at any time during the year. Each application is processed — and each applicant notified — as soon as all admissions materials have been received and reviewed. For additional details, please visit https://www.uml.edu/grad/.

Graduate Program Admissions Requirements

Admission to all graduate programs at UMass Lowell is contingent upon successful completion of a bachelor's degree. In many cases, applicants may register for a course before they have formally applied into the program; however, students requiring financial aid may want to wait until they have been formally accepted into the program to ensure that their course(s) will be covered. Please see our How to Apply page for additional information. Contact UMass Lowell's Office of Graduate Admissions if you have questions about the application process.

Apply Online

Questions Regarding Your Graduate Application?

Email Graduate_Admissions@uml.edu or call 800-656-4723.

For General Assistance:

For general questions about registering for courses or to find out who the advisor is for your graduate program, call 800-480-3190. Our admissions and advising teams are here to help!

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