Summer 2024
> Management & Business
> MKTG.4300
> 081
Course No: MKTG.4300-081; SIS Class Nbr: 3660; SIS Term: 3340
Course Status: Open
Course Description
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Core Codes: NO COST
- Credits: 3; Contact Hours: 3
- Instructor: Yi-Cheon Yim
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2024 Summer: May 13 to Jul 07
- Course Level: Undergraduate
-
Tuition: $1155
| Pay as little as $ 587.50/mo for this course.
Learn more about course payment plans. »
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
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