Global Marketing

Course Search > Management & Accounting > MKTG.4120

Course No: MKTG.4120-061; SIS Class Nbr: 1216; SIS Term: 2940
Course Status: Registration Closed

Course Description

Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes:
  • Core Codes: DCA, GLOBAL
  • Credits: 3; Contact Hours: 3
  • Instructor: Ying Huang
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Summer 2020: May 18 to Jul 26
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

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Course Registration Closed

The registration period for this course has ended.

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