International Marketing

Course Search > Management & Accounting > MKTG.6700

Course No: MKTG.6700-061; SIS Class Nbr: 1089; SIS Term: 3020
Course Status: Open

Course Description

This course gives students a comprehensive view of marketing planning activity related to foreign markets. It is aimed a developing your understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding of key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management and the leadership team including the CEO, and managers at all levels in various functions of the company. This course provides a comprehensive introduction to this fascinating subject in business management.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students who have completed 60.501, 61.501, 62.501, 63.501,66.501 and 66.511, or MSITE program or PSM sub-plan or MSA students or permission of MBA Coordinator.
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Section Notes: Class meets 11/9/20 - 1/17/21, last day to add without a permission number 11/16/20, last day to add/drop 11/23/20, last day to withdraw by 1/08/21. Please Email Scheduling_GPS@uml.edu if you would like to withdraw after 11/23/20.
  • Credits: 3; Contact Hours: 3
  • Instructor: Mehmet Talay
  • Textbook Information

When Offered & Tuition

  • Online Course
  • Winter 2021: Nov 09 to Jan 17
  • Course Level: Graduate
  • Tuition: $1965
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: M.S. in Accounting, Online MBA, Online MBA, Online MBA, Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

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