Master's Degree in Business Administration, Online MBA

ACCT.5010 Financial Accounting (2cr)

An introduction to financial accounting within the context of business transactions and business decisions. This course is a broad introduction to using accounting information from the user's perspective with little emphasis on traditional debits, credits, journal entries and ledgers. Emphasis is placed on preparing and understanding financial statements.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA Staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA/ MSF/MSEM/MGFB/PSM or PHD.

ACCT.6010 Accounting Information for Management Decisions (3cr)

Prerequisite: Student must be matriculated and must have completed foundation core courses. Focuses on the manager's view as opposed to the accountant's view of the decision process and related quantitative and qualitative information needs. The course material examines accounting information that will achieve faster, better, and cheaper operations. New strategic cost management models, such as ABC and target costing, are explored and contrasted with traditional cost approaches.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

Pre-req: MBA; Foundation Core.

ACCT.6020 Advanced Management and Sustainability Accounting (3cr)

In the new environment of change, accountants are increasingly called on to support strategy through increasing efficiencies and reducing costs. This course will examine the different ways that accountants can add value through an understanding of value chain activities, use of technology, and extending value chain activities to develop a sustainability strategy.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

Pre-req:MSA or(non-MSA 60.601)

ACCT.6050 Government and Non-Profit Accounting (3cr)

This course introduces students to financial accounting and reporting issues related to stat and local government and non-profit organizations. Students will learn how to prepare, analyze, and interpret these entities financial statements.

Requirements:

MSA Program

ACCT.6120 Advanced Cost Management (3cr)

An examination of cost data in ambiguous situations to assist managers in decision-making and strategy implementation. Emphasis is placed on advanced cost management for strategic planning, management control and, performance evaluation in multinational business entities.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MSA or MBA; found.core; 60.601

ACCT.6220 Globalization and Accounting (3cr)

What role do accountants play in the globalizing business environment? This course will explore this topic, emphasizing global capital markets and financial reporting, the impact of global organizational structures and information systems on managerial accounting, and complex issues of audit and taxation that emerge in this global environment. To appreciate the impact of globalization, the course will consider such aspects as variations in the currencies, cultures, history, ethical issues and legal systems of different regions of the world, emphasizing how managers need to consider global opportunities and risks in their decision-making manage effectively.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MSA student; MBA students who have completed ACCT.6010.

ACCT.6230 Contemporary Accounting Issues (3cr)

Significant and rapid changes in accounting rules are impacting the financial reporting and analysis that management uses to make business decisions. This course will explore contemporary accounting topics that accounting professionals will face in the workplace and how the accompanying requirements are changing the way that companies and their business partners use, report, analyze, and interpret financial data. Subjects covered will vary as conditions change but may include International Financial Reporting Standards (IFRS), Fair Value Measurements, Post-Retirement Benefits, Revenue Recognition, or other current accounting topics.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

Matriculated MBA

ACCT.6300 Taxation of Business Entities (3cr)

This course provides coverage of gross income and business deductions, and provides a comprehensive overview of the taxation of corporations, partnerships, and sole proprietorships. This course will also cover the history of federal taxation, estate and gift taxes, and how the taxation of business entities fits into the entire tax system.

Requirements:

MSA or MBA;found.core;60.601

ACCT.6400 Financial Accounting Theory and Research (3cr)

A comprehensive exposure at an intermediate level to accounting theory and practice. Emphasis is placed on applying underlying accounting theory to complex accounting measurement problems. The effects of alternative methods are considered throughout the entire course.

Requirements:

MSA or MBA;found.core;60.601

ACCT.6450 Fraud Examination and Forensic Accounting (3cr)

This course introduces students to forensic accounting, with a significant focus on fraud examination, elements of fraud and the types of fraud schemes, including fraudulent financial statements, asset misappropriation, corruption, and money laundering. This course will focus on how professionals including business owners, executives, managers and accountants will benefit from understanding the causes, types and scope of fraud, fraud prevention, fraud detection, and fraud investigation. This course will cover management fraud, employee embezzlement and other types of fraud. The principles and methodology of fraud prevention, detection and investigation (e.g., forensic accounting) will be discussed. Students will develop skills in this course which will help them in multiple professions.

Requirements:

MSA or MBA;found.core;60.601

ENTR.6100 Global Entrepreneurship and Innovation I (3cr)

The Course is offered as a 2-week intensive experiential learning of Global Entrepreneurship and Innovation. It is designed to help students to understand the importance of entrepreneurship and innovation in today's global economy and to cultivate an entrepreneurial mind-set among the students in the UMass Lowell Students will work in inter-disciplinary, multi-cultural environments exploring problem solving techniques, opportunities identification, business concept development and venture planning using standard business model framework and bringing ideas to reality.

Notes:

Matriculated MBA students or MSF or MGFB Certificate or PSM or Doctor of Engineering majors or permission of MBA coordinator.

Requirements:

MBA/ MSF/MSEM/MGFB/PSM or PHD.

ENTR.6350 Financing Innovation and Technology Ventures (3cr)

This course focuses on strategies for financing innovation and new technology ventures both within a firm and on a stand-alone basis. Topics covered will include: different types of business organizations; different sources of funding including internal sources and external sources such as angel investors, venture capitalists, etc.; short-term and long-term financial planning and forecasting; business valuation; term sheet negotiation and exit strategies including mergers and acquisitions and IPOs. Each aspect of the course will be covered within the context of a business plan and venture life-cycle.

ENTR.6400 New Venture Creation (3cr)

This course is designed for students who are interested in entrepreneurship. The focus is on entrepreneurship as generic activity. It explores the opportunities and challenges face by individuals who seek to start a new ventures and the probable career development paths that are available. For those who may be interested in starting or running a new business, the course will provide an essential foundation for this process, identify the skills and resources required, and explore the opportunities available to the young entrepreneur.

ENTR.6450 New Product Development (3cr)

This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such topics as creative problem solving, customers/suppliers/partners involvements and inputs processes, integration among all functions, building and managing cross functional teams, rapid prototyping and development, creating a learning organization and measurements.

Requirements:

Matriculated MBA

ENTR.6500 Innovation and Emerging Technology (3cr)

This course examines technological innovation and its relationship to value-creation and business strategy. Emphasis is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. The overall goal of this course is to help you to understand, appreciate and learn to manage the technology innovation process. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch new businesses around innovative products and technologies.

ENTR.6550 Corporate Entrepreneurship (3cr)

This course focuses on entrepreneurship in established companies. Corporate Entrepreneurship (CE) is a process by which companies adopt a conscious strategy to encourage creativity, innovation, outside-the-box thinking, experimentation and risk taking. As a result, companies promoting and implementing CE strive for competitive advantages in rapidly changing global markets. The course will cover components of CE, developing & implementing CE strategies and managing CE.

Requirements:

MBA Professionals, MSA, MS-ITE

FINA.5010 Fundamentals of Finance (2cr)

This course introduces students to the finance function in the context of the modern corporation. Students are exposed to a variety of analytical techniques and to theory applied to financial decision making. Specific topics include financial statements and cash flows, risk and rates of return, the time value of money, stock and bond valuation, and determination of a firm's cost of capital. The course concludes with an introduction to a major financial decision for a firm: analyzing capital investments.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

ACCT.5010, MBA/MSEM or MGFB

FINA.6010 Corporate Finance (3cr)

Relates working capital strategy, capital investment analysis, long-term financing, and capital structure decisions in a risk-return framework to the dynamics of the firm and the market in which it operates.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, MSA, MS ITE or MSF.

FINA.6020 Advanced Corporate Finance (3cr)

This course covers advanced topics of financial decision-making concepts such as financial restructuring, mergers and acquisitions, different forms of debt and equity financing, leasing, and real options. The course includes techniques to incorporate uncertainty in financial analysis, to hedge corporate risk, and to restructure a firm through leveraged buyouts or under bankruptcy protection. It also includes advanced topics such as real options, theories of behavioral corporate finance, and the process to navigate extraordinary financial situations such as financial restructuring and liquidation.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

FINA.6110 Financial Statement Analysis (3cr)

This course introduces to students a comprehensive financial statement analysis and valuation framework that integrates financial reporting, financial analysis and valuation, and the application of this framework to fundamental analysis. This course provides students with hands-on experience in financial statement analysis. Students will be introduced to general tools of financial analysis, theoretical concepts, and practical valuation issues. By the end of the course, students should be comfortable with using firms financial statements to develop an understand of their performance and to establish a basis for making reasonable valuation estimates.

Requirements:

MBA, MSF, or MSA & Core Pre-req

FINA.6210 Securities and Portfolio Management (3cr)

This course analyzes the main concepts in investments with a focus on the role and functioning on equity markets. Specific topics include security types and how they are traded, portfolio theory, the capital assets pricing model, efficient market hypothesis, and investing in funds. The contents of this course, descriptive, theoretical, and applied, are designed to help you evaluate investment alternatives for various investment goals and critically analyze equity markets.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

FINA.6220 Advanced Portfolio Management (3cr)

This course develops investment theory as applicable to portfolio management and securities selection. Topics covered include identification of investor goals, identification of investment opportunities in real and financial assets under volatile capital market conditions as well as analysis and decision making under conditions of certainty and uncertainty. Related concepts include technical analysis and fundamental analysis, pyramid approach to investing, changing risk and return through asset allocation and portfolio formation, valuation of basic securities and rebalancing of portfolios.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA Found Core or MSA

FINA.6240 Fixed Income Securities (3cr)

Financial securities whose valuation depends on interest rates, such as Treasury securities, municipal bonds, and corporate bonds are called Fixed Income Securities. In this course, students will learn how to value and manage the risk of these securities.

Requirements:

MBA, MSA, MS ITE or MSF.

FINA.6610 Financial Risk Management (3cr)

This course deals with the theoretical and practical approaches to effective financial risk management. It covers risk management techniques for corporations and for management of equity, bond, derivatives and investment portfolios. Topics include measurement of corporate risk exposure, portfolio risk exposure and value at risk (VAR) for financial institutions; risk and diversification, modern portfolio theory, concentrated equity positions, portfolio benchmarking, the importance of asset allocations; market risk management, currency risk exposures, credit risk management, interest rate risks, and operational & integrated risk management; and computer applications.

Requirements:

FINA.6010

FINA.6750 Financial Derivatives (3cr)

The primary emphases in this course are the valuation and practical application of derivatives for both hedging and speculation. Topics include the characteristics of options, forward contracts, futures, and swaps; arbitrage and the valuation of derivatives; creating value and profit diagrams; and the structure of the derivatives markets. Ethical and economic issues associated with the use of derivatives as reported in the current financial press are also covered.

Notes:

Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.

Requirements:

Matriculated MBA students

FINA.6880 Current Topics in Finance (3cr)

Topics of current interest in Finance. Subject matter to be announced in advance. For a current semester course title, please log on to ISIS, the Inter-Campus Student Information System.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, MSA, MS ITE or MSF.

FINA.6910 International Financial Management (3cr)

The international dimension of the finance function of the firm. Financial constraints of the international environment and their effect on the standard concepts of financial management. The techniques of adapting risk analysis to the international situation. Study of international currency flows, monetary systems, forward cover and international banking policies.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

Matriculated MBA students

MGMT.5010 Organizational Behavior (2cr)

Introduces students to management and organizational behavior. Its general purpose is to study and understand the behavior of individuals and groups in organizations. It is directed toward behavioral action components and emphasizes the close relationship between the study of organizational behavior and the practice of management. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Requirements:

MBA/ MSF/MSEM/MGFB/PSM or PHD.

MGMT.5110 Global Enterprise and Competition (2cr)

To be taken as last course in foundation core. Is an integrated investigation of global competitive issues to help students understand the processes of organization and technological innovation which permit businesses to achieve competitive advantages in a global environment. This course also deals with the nature and techniques of industry analysis necessary to the formulation of effective global strategy for the firm.

Notes:

P: Open to MBA, Business Certificate or Master of Engineering students

Requirements:

Pre-req: ACCT.5010, FINA.5010,

MGMT.6010 Managing Organizational Change (3cr)

Examines how business enterprises are designed, managed and changed to operate efficiently and perform effectively within their competitive environments. It critically examines organizations that vary in terms of such characteristics as size, complexity, goals, and technology as they operate under different circumstances and at various stages of their life cycles. The role and impact of individual managers receive particular attention.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

MGMT.6100 Managerial Leadership (3cr)

This course examines leadership theory and research with an emphasis on preparing students for the leadership challenges they face in their professional careers. Topic covered include: the difference between management and leadership; the role of experience; effective use of power and influence; leader traits and characteristics; and the situational factors leaders must assess in facilitating group effectiveness and teambuilding. Students will have the opportunity throughout the course to develop specific leadership skills and practice these skills through exercises, applied reading and class projects.

MGMT.6150 International Business (3cr)

This course addresses the issues involved in doing business overseas, and how it differs form purely domestic business. It surveys the changing international business landscape, focusing on the opportunities and challenges that company decision makers face in the global marketplace, and the factors that influence their decision to internationalize. Special attention is given to the broad concept of globalization - of markets and production - multinational enterprises include: governments, central banks, financial markets, regional and multilateral institutions (e.g., World Band, IMF, WTO), and the role of individuals who shape the international environment.

MGMT.6250 Negotiations (3cr)

Skillful negotiation is a critical tool for the successful manager - from negotiating schedules and vacation time to negotiating resource allocations to negotiating mergers and major policy decisions and their implementation. In this course, students are provided the tools to diagnose conflict situations, analyze, plan, and conduct negotiations in a variety of settings. Students will develop the analytical skill to examine the strategy and psychology of negotiation; tactically manage interpersonal communication and decision-making; identify key factors that characterize different negotiation situations; and learn to construct appropriate strategies to address them. The course format will involve simulated negotiation as well as experiential exercises, cases, and discussion.

Requirements:

Matriculated MBA students

MGMT.6301 Management Consulting (3cr)

Management Consulting is a global industry with over 4200 billion in annual revenue. This course provides students with an in-depth conceptual and practical understanding of the consulting industry; how consulting firms are organized; project proposal writing; project life cycles; management of the consultant-client relationship; and consulting processes and tools relevant to the management and organizational issues many companies often face and that consultants often address. Upon completion of the course students will have a sufficient understanding of the consulting profession to explore this field as a potential career option.

MGMT.6500 Workforce Analytics (3cr)

Workforce analytics is the use of empirical data to improve the management of an organization's human resources. The goal is for students to develop analytical literacy that will enable them to understand and apply fundamental analytic techniques, engage knowledgeably with data scientists in the application of more complex forms of analysis, interpret the analytical reporting of others with greater sophistication, and apply empirical evidence to employee-related decisions. The course emphasizes the link between workforce analytics and strategic decision making at all levels of leadership that will guide strategic performance management, talent development, and optimal investment in human capital. It is thus a high value leadership tool central to the achievement of organizational goals.

MGMT.6520 Human Resources Management (3cr)

An introduction to the primary human resource functions-job design, recruitment, selection, training, managing workforce diversity, employee development, performance appraisal, compensation and benefits, with an emphasis on how these functions are affected by Equal Employment Opportunity requirements. 3 credits

Notes:

Pre-req: Matriculated MBA Manning; ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010, MGMT.5110 and MIST.6010 or permission of Grad Prog Coordinator.

Requirements:

MBA, FoundCore or MSITE or MSA

MGMT.6540 Managing Global and workforce Diversity (3cr)

As business becomes increasingly global and U.S. demographics continue to change, leaders need specific knowledge and skills to navigate, manage, and develop a perspective that incorporates cross-cultural and demographic diversity. This course considers how employers respond to these new workforce realities, by examining the concepts, policies, and practices facing managers in a global, diverse workplace.

MGMT.6600 The Future of Work: Understanding the Global, Strategic and Managerial Implications (3cr)

Automation, artificial intelligence, and other disruptive technologies are changing the fundamental nature and characteristics of work. This tidal wave of change is being referred to as the "future of work." The purpose of this course is to help students understand these shifts to make them become better managers, entrepreneurs and strategist. Specifically, it will enable students to: 1) identify and understand the technological drivers that are changing the nature of work; 2) assess the industry implications of such changes; 3 examine how these larger changes are affecting how we organize and strategize; 4) understand the challenges of implementing new approaches to work; and 5) assess the ways in which individuals can adapt to the new work environment.

MGMT.6910 Strategy Formation and Implementation (3cr)

Reviews strategies for positioning a firm within its competitive environment. Fundamental concepts in strategic management; role of the CEO, levels and components of strategy, competitive analysis, and formulation and implementation of strategy are explored. Pre-Requisite: MBA Advanced Core.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA Found Core or MSA

MIST.6010 Management Information Systems (3cr)

Examines computer technologies, database management, and data communications as vehicle to improve and/or restructure business processes and decision making effectiveness to create competitive advantage.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, MSA, MS ITE or MSF.

MIST.6030 Database Management (3cr)

This course provides students with in-depth knowledge for modeling, designing, implementing, and managing database systems for operational and decision support purposes. Topics covered include relational database model, entity-relationship modeling, normalization, SQL language, data warehousing, data quality and integration, data and database administration, and object-oriented database.

Requirements:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

MIST.6060 Business Intelligence and Data Mining (3cr)

This Course introduces the concepts and technologies of business intelligence and data mining. The course studies how data-oriented business intelligence techniques can be used by organizations to gain competitive advantages, as well as how to design and develop these techniques. Topics include classification, clustering, association analysis, prediction, and text and web mining. Data-mining related ethical issues will also be discussed.

Requirements:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

MIST.6070 Electronic Business (3cr)

This course provides a foundation on digital commerce and e-business for MBA students. It will cover both technological and managerial aspects of managing e-business operations in either a traditional or pure "dot.com" organization. Issues covered include interactive marketing and market-spaces, agent-based commerce and intelligent markets, electronic shopping carts, user interface issues, EDI transaction via Extranets, database interfaces, personalization and targeted communications, security, encryption, and payment systems, privacy and intellectual property.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA&FoundCore&MIST.6010

MIST.6080 Enterprise System Management (3cr)

This course, an MBA elective, will focus on Enterprise Resource Planning (ERP) systems that integrate information spanning the functional boundaries within an organization. ERP systems include like SAP/R3, PeopleSoft, Oracle, and Customer Relationship Management (CRM) like Seibel, Tariva, etc. The goals of the course are to help students understand ERP systems and their underlying components and technologies, the implications of implementing ERP in organizations. Course will cover management and technical issues during the pre-implementation, installation, and post-installation stages of the ERP and/or CRM software in organizations. This course will cover topics such as: ES planning, business process re-engineering, selection of ES software and vendors, role of outside consultants, budgeting and resource planning, systems conversion, testing, user training, stabilization, role of top management, IT staff, consultants, design teams, and employee, and other topics.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, Found Core, MIST.6010 or MSA

MIST.6140 Social and Economic Networks (3cr)

This course introduces the concepts and technologies of social network analysis. The course studies how social media analytics can be used by organizations to gain competitive advantages, as well as how to develop and implement the techniques of network analysis. We cover graph theory, graph database, social influence , community detection, information diffusion, and applications of network analysis of recommendation and feature selections. Upon successful completion of this course, students will possess a working knowledge of many concepts of social media analytics and associated techniques and will be able to solve real-world data-driven decision problems at strategic, tactical, and operational levels.

Requirements:

MIST.6010 Management Information Systems, or Matriculated MS Business Analytics or permission of program coordinator.

MIST.6150 Data Quality for Business Analytics (3cr)

This course provides students with knowledge and skills to process data for business analytics. Topics include data quality requirement and data preparation for business analytics, impact of data quality on analytics, and methods for assessing and improving data quality in the context of business analytics.

Requirements:

MIST.6010 Management information systems, and Matriculated MS Business Analytics, or Business Analytics Certificate, or Permission of Program Coordinator.

MIST.6160 Advanced Data Mining (3cr)

The course will cover advanced data mining techniques with applications in different business domains. Students will be introduced to advanced analytic solutions aimed at addressing issues related to big data including volume, variety, and velocity. Topics will focus on performing descriptive and predictive analytics through programmatic analytic platforms as well as text analytics techniques for unstructured or semi-structured data. Concepts will be introduced through a hands-on approach using state-of-the-art analytic platforms and tools.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

MIST.6350 Project Management (3cr)

This course will focus on managing innovation and technology projects and the critical role that a project manager plays in successful execution. Topics included in the course are: project planning, deliverables, managing quality, change management, documentation, communication, risks management, project team and human resource management approaches and creating and managing expectations.

Requirements:

MBA, FoundCore or MSITE or MSA

MKTG.5010 Marketing Fundamentals (2cr)

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Requirements:

MBA/ MSF/MSEM/MGFB/PSM or PHD.

MKTG.6010 Customers and Markets (3cr)

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, MSA, MS ITE or MSF.

MKTG.6200 Sales Management (3cr)

This course offers students the opportunity to understand how sales management is conducted in small entrepreneurial organizations and large established enterprises. Topics include aligning the sales function with overall organizational objectives, integrating sales into the value delivery process, recruiting a talented sales team and meeting enterprise goals through target setting, compensation schemes, effective use of sales automation systems, and the importance of the Internet and other emerging technologies in the sales discipline. The course will explore the range of sales skills from the consultative selling of complex deals to transactional account management, as well as structural options such as product specialization, customer segment focus and territory alignment.

MKTG.6250 Digital Marketing (3cr)

This course combines a strategic view of digital marketing and its challenges and opportunities with a tactical approach whereby through case studies, interactive sessions, class exercises, and client projects, students learn about the latest research and best practices in the industry. Topics to be covered include digital marketing strategy, digital marketing and business model innovation, social media marketing, search engine optimization, mobile marketing, video marketing, web analytics and measurement, legal and security issues, and multichannel integration. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

Notes:

Pre-Req: Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.

Requirements:

Matriculated MBA students

MKTG.6300 Market Research (3cr)

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.

Requirements:

MBA, FoundCore or MSITE or MSA

MKTG.6350 Marketing Analytics (3cr)

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

MKTG.6700 International Marketing (3cr)

This course gives students a comprehensive view of marketing planning activity related to foreign markets. It is aimed a developing your understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding of key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management and the leadership team including the CEO, and managers at all levels in various functions of the company. This course provides a comprehensive introduction to this fascinating subject in business management.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

Matriculated MBA students

POMS.5010 Operations Fundamentals (2cr)

Provides students with an introduction to operations management and operations analysis. The latter furnishes the student with a set of quantitative tools which are useful in designing and operating the former. These techniques are also generally applicable to other functional areas/courses within the MBA Program. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA/ MSF/MSEM/MGFB/PSM or PHD.

POMS.6010 Operations Management (3cr)

Examines the strategic and tactical operations processes of manufacturing and service firms that foster global competitiveness. This course focuses on traditional and newer approaches including just-in-time, total quality management, MRP, flexible manufacturing systems, and capacity and management that lead to an integrated operations strategy. Cost reductions, flexibility, and market responsiveness are also considered.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

Requirements:

MBA, MSA, MS ITE or MSF.

POMS.6020 Global Supply Chain Management (3cr)

Supply chain management has become a crucial factor in the success of many leading organizations, including for-profit and not-for-profit companies, government agencies, and humanitarian relief efforts. This course will start with principles and concepts of supply chain management, tracing the flows of materials, funds, and information required to develop and deliver products and services around the globe. Topics covered include sourcing, logistics, demand planning, and inventory management, along with the use of quality tools and lean methodologies to improve supply chain operations and develop supplier relationships. This course will also discuss the challenges, key issues, and trends in global supply chain management, such as sustainability, disruptions, security, and innovation.

Notes:

If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.

POMS.6120 Statistics for Predictive Analytics (3cr)

This course introduces statistical methods and techniques for predictive analytics. This is part of the business-analytics umbrella of courses. The main focus of this course is on regression, a powerful and widely used predictive method. Topics covered include simple linear regression, multiple regression, variable selection, model diagnostics, and systems of regression equations. The course also covers classification techniques using statistical methods such as linear discriminant function and logistic regression. Spreadsheet software, such as MS Excel, and statistical software, such as SAS and R, will be heavily utilized.

Requirements:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

POMS.6220 Decision Analytics (3cr)

This course covers the three main facets of business analytics: descriptive, predictive, and prescriptive analytics. Students will gain the knowledge of managerial decision-making (commonly referred to as data analytics, decision support systems-DSS, data mining). Some of the business analytic topics covered include neural networks, decision trees, support vector machines, k-means, association rule mining, Analytical Hierarchy Process, Data Envelopment Analysis, expert systems, optimization, and simulation.

Requirements:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

POMS.6240 Analytical Decision Making Tools (3cr)

This course covers principles and techniques of applied mathematical modeling for managerial decision making. Emphasis is on the methods of prescriptive analytics, including optimization models, decision analysis, simulation modeling, and risk analysis. Problems studied will include applications in finance, health care, marketing, operations, and management. Cases studies will be used extensively to demonstrate the practical use of models to improve managerial decision making. In addition to developing and applying models, emphasis will be placed on explaining the models and interpreting their results.

Requirements:

POMS.6010 Operations Management, or Matriculated MS Business Analytics, or Business Analytics Certificate, or matriculated MS Engineering Management, or permission of program coordinator.

PUBH.5140 Healthcare Management (3cr)

This course provides a framework for addressing common issues faced by management within a healthcare organization. Students are provided with an overview of how healthcare institutions are organized and governed, the unique roles of management, clinical staff, support staff, and human resources in the healthcare setting. Students also learn the management systems designed for efficient and effective operations.

PUBH.5150 Applied Health Economics (3cr)

Students explore the economic dimensions of healthcare by considering the input, output, production and costs of producing quality healthcare which meets demand and evaluates the behavior of supply. Students consider provider payer systems and aspects relative to private and public health insurance in determining market power and competitive markets. Common economic evaluation methods are introduced to measure health service feasibility, and promote value judgment in the realm of healthcare reform and regulatory compliance.

PUBH.6160 Law and Ethics in Healthcare (3cr)

This course presents and overview of legal and ethical issues facing managers and providers in health care. It provides students with a foundation of health law and ethics and reviews health care legal and ethical situations and dilemmas. The goals are to provide students with practical knowledge of health law and ethics and their application to the real world of health care.

PUBH.6350 Healthcare Project Management (3cr)

This is a graduate level course providing a comprehensive foundation for project management as it applies to healthcare. Students will be introduced to the theory and concepts of project management and the tools to manage projects with a focus on healthcare. At the end of this course, students should be able to develop, execute, and control a basic project plan that is capable of supporting organizational objectives linked to measures of success for a single project.

PUBH.6380 Health Information Technology Strategic Planning (Health Information Technology) (3cr)

A graduate-level course introducing healthcare professionals to strategic planning for the information systems organization. The concepts are taught in a manner that allows the skills learned to be applied to any discipline with the organization. The course is designed to give healthcare professional a practical understanding of strategic planning and its importance to a successful organization. Skills learned in this course will enable the student to work effectively with and support the information systems planning effort in order to ensure better IS, clinical and business alignment.