Course No: PUBH.5270-061; SIS Class Nbr: 15053; SIS Term: 2910
Course Status: Registration Closed
Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.
*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.
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The registration period for this course has ended.
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