Retailing

Fall 2023 > Management & Business > MKTG.4070 > 082

Course No: MKTG.4070-082; SIS Class Nbr: 8552; SIS Term: 3310
Course Status: Open Added 3/27/23

Course Description

This course examines the strategic role of retailing in the distribution of consumer goods and services. Students will gain insights into retailing concepts and practices and will develop skills for building sustainable competitive retail strategies. Key topics include retail formats, retail mix, retail market strategy, integrated retail communication, and customer service, with a focus on new trends and technologies in retailing and electronic retailing such as multichannel/omnichanne retailing, electronic/mobile retailing, social media, and global retailing. This course is designed to provide a foundation for those students interested in pursuing a retail career or in owning/running a retail or e-tail business. Experiential assignments are used to apply the concepts.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Credits: 3; Contact Hours: 3
  • Instructor: Ying Huang
  • Textbook Information

When Offered & Tuition

  • Online Course
  • 2023 Fall: Oct 30 to Dec 22
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $395/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

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