Marketing Analytics

Fall 2023 > Management & Business > MKTG.4110 > 081

Course No: MKTG.4110-081; SIS Class Nbr: 13757; SIS Term: 3310
Course Status: Registration Closed

Course Description

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).

Prerequisites, Notes & Instructor

• Core Codes: CTPS, QL
• Credits: 3; Contact Hours: 3
• Instructor: Mehmet Talay
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• 2023 Fall: Sep 06 to Oct 29
• Course Level: Undergraduate
• Tuition: $1155
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

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