Fall 2023
> Management & Business
> MKTG.4300
> 061
Course No: MKTG.4300-061; SIS Class Nbr: 5090; SIS Term: 3310
Course Status: Registration Closed
Course Description
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Credits: 3; Contact Hours: 3
- Instructor: Yi-Cheon Yim
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2023 Fall: Sep 06 to Nov 12
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration, Certificate in Digital Marketing
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