Course No: MKTG.4010-061; SIS Class Nbr: 1307; SIS Term: 3330
Course Status: Open
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.
Additional Registration Information