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Spring 2024 > Management & Business > MKTG.4010 > 061

Course No: MKTG.4010-061; SIS Class Nbr: 1307; SIS Term: 3330
Course Status: Registration Closed

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2024 Spring: Jan 16 to Mar 31
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $ 296.25/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

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