Course No: MKTG.4300-061; SIS Class Nbr: 1245; SIS Term: 3330
Course Status: Open
This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.
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