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Spring 2025 > Management & Business > MKTG.4010 > 082

Course No: MKTG.4010-082; SIS Class Nbr: 1283; SIS Term: 3430
Course Status: Open

Course Description

Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Core Codes: NO COST
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • 2025 Spring: Mar 17 to May 08
  • Course Level: Undergraduate
  • Tuition: $1155 | Pay as little as $238/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: B.S. in Business Administration, Certificate in Digital Marketing

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