Spring 2025
> Management & Business
> MKTG.6010
> 081
Course No: MKTG.6010-081; SIS Class Nbr: 1055; SIS Term: 3430
Course Status: Open
Course Description
Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.
Prerequisites, Notes & Instructor
- Prerequisites: ACCT.5010, and MKTG.5010, or permission of graduate program coordinator.
- Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
- Credits: 3; Contact Hours: 3
- Instructor: Tao Gao
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2025 Spring: Jan 21 to Mar 16
- Course Level: Graduate
-
Tuition: $1965
| Pay as little as $400/mo for this course.
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- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: M.S. in Business Analytics, Graduate Certificate in Innovation & Entrepreneurship, Online MBA
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.