Course No: MKTG.2010-062; SIS Class Nbr: 9071; SIS Term: 3010
Course Status: Registration Closed
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Related Programs: A.S. in Business Administration, A.S. in Information Technology, B.S. in Business Administration, B.S. in Information Technology, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications
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