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Retailing

Course Search > Management & Accounting > MKTG.4070

Course No: MKTG.4070-061; SIS Class Nbr: 13661; SIS Term: 2910
Course Status: Registration Closed

Course Description

This course examines the strategic role of retailing in the distribution of consumer goods and services. Students will gain insights into retailing concepts and practices and will develop skills for building sustainable competitive retail strategies. Key topics include retail formats, retail mix, retail market strategy, integrated retail communication, and customer service, with a focus on new trends and technologies in retailing and electronic retailing such as multichannel/omnichanne retailing, electronic/mobile retailing, social media, and global retailing. This course is designed to provide a foundation for those students interested in pursuing a retail career or in owning/running a retail or e-tail business. Experiential assignments are used to apply the concepts.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor: Ying Huang
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2019: Sep 04 to Nov 10
  • Chat Hours: Tue 6:30-7:30pm*
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.

Related Programs: Certificate in Digital Marketing

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Course Registration Closed

The registration period for this course has ended.

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