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Marketing Analytics

Course Search > Management & Accounting > MKTG.4110

Course No: MKTG.4110-061; SIS Class Nbr: 13662; SIS Term: 2910
Course Status: Registration Closed

Course Description

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).

Prerequisites, Notes & Instructor

  • Prerequisites:
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor: Mehmet Talay
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2019: Sep 04 to Nov 10
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester registration fee for credit courses.

Related Programs: Certificate in Digital Marketing, B.S. in Information Technology

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Course Registration Closed

The registration period for this course has ended.

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