Covid-19 Update: We are working remotely. Online learning and support services continue. Check uml.edu/alert for more info.

Marketing Analytics

Course Search > Management & Accounting > MKTG.4110

Course No: MKTG.4110-061; SIS Class Nbr: 12728; SIS Term: 2930
Course Status: Registration Closed

Course Description

Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).

Prerequisites, Notes & Instructor

  • Prerequisites:
  • Special Notes:
  • Section Notes:
  • Core Codes: CTPS, QL
  • Credits: 3; Contact Hours: 3
  • Instructor: Mehmet Talay
  • Textbook Information

When Offered & Tuition

  • Online Course
  • Spring 2020: Jan 21 to Apr 05
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Certificate in Digital Marketing, B.S. in Information Technology

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Course Registration Closed

The registration period for this course has ended.

Check availability for the current semester