Course No: MKTG.4110-061; SIS Class Nbr: 12728; SIS Term: 2930
Course Status: Registration Closed
Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).
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